El Orejón
Bringing Colombian Coffee Culture to Life
PROJECTS
Ambassador
El Orejón Colombian Coffee Culture Troubadour and Storytelling
Gustavo Adolfo Rúa
Gustavo Adolfo Rua, known as El Orejón, is a Colombian troubadour with roots in Antioquia, born in Itagüí and raised in Cartago, now based in the Coffee Axis.
With over 13 years of experience at Panaca and recognition both nationally and internationally, he has dedicated his talent to sharing Colombian culture through improvised verses and storytelling that connect deeply with audiences.
El Orejón represents the living voice of Colombian coffee culture. Through storytelling and tradition, this project brings to life the identity, values, and heritage behind every cup we share.
A Voice of Tradition
Preserving Coffee Culture
Within Usanza, El Orejón plays a key role in preserving and sharing the traditions behind Colombian coffee. Inspired by the legacy of the arrieros, he communicates the processes, values, and identity that define our coffee culture, bringing authenticity and meaning to every experience.
Through his voice, we honor the past while connecting new audiences with the stories that shape every cup.
Coffee-Inspired Expression
Listen to the music of El Orejón and experience Colombian coffee culture through real stories while enjoying our specialty coffee.
Buy yours online now and receive it anywhere in the United States.
